Mobile marketing measurement in a post-IDFA world
By Gadi Eliashiv, CEO Singular
Read MoreANNOUNCING
Mobile Attribution Privacy Coalition
Mobile Attribution Privacy Coalition is a working group brought together to address some key initiatives:
1. Conducting a comprehensive analysis of the post-IDFA world.
2. Drafting a proposal for SKAdNetwork improvements, including a privacy-preserving way to utilize SKAdNetwork to analyze cohort data, and addressing other key gaps.
3. Building out an API specification for data transfer between the ad network and the mobile measurement partner in an SKAdNetwork world.
4. Driving adoption of SKAdNetwork in the mobile ad ecosystem.
The coalition was founded by Singular and is meant to be an open working group for all mobile marketing stakeholders. That includes marketers, publishers, ad networks, attribution providers, marketing analytics companies... and people, the people who own smartphones and use apps.
